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What is a Fair Offer?

Updated: Oct 5

A Fair Offer, Explained: Demystifying the Process for Homeowners


COLUMBIA, SC — In the current real estate market, especially here in the Midlands, the process of selling a home can feel overwhelming. For those facing difficult circumstances—whether it's foreclosure, a property that needs extensive repairs, or the emotional toll of a divorce or inheritance—the traditional path of listing with an agent can be a long and arduous journey. When a cash offer is on the table, it can feel like a lifeline, but the question that immediately follows is: "Is it a fair offer?"


Understanding what constitutes a fair offer for a distressed or unwanted property is crucial for a seller. Unlike a conventional sale, where a home's value is based on recent sales of comparable, move-in-ready homes, the valuation of a distressed property is a different calculation altogether. It’s a process that takes into account the significant risks and costs a buyer must assume.


The term "fair offer" in this context is not a reflection of the home's potential worth after it's been fully renovated. Instead, it’s a strategic calculation that factors in several key components. This is not about devaluing a property, but rather about creating a viable business model for the buyer while providing the seller with a fast, reliable solution.

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The Anatomy of a Cash Offer: More Than Just a Number


At the heart of a cash offer is the concept of After-Repair Value (ARV). The ARV is an estimate of what the property would sell for on the open market once all necessary repairs and upgrades have been completed. This is the starting point for any investor. Think of it as the home's "future potential" once it's brought up to modern standards and is ready for a retail buyer.


A common industry guideline is the "70% rule," which dictates that an investor will typically offer no more than 70% of the ARV, minus the estimated repair costs. This might seem low at first glance, but it accounts for a range of expenses and risks that the seller of a distressed property may not have considered.


Let's break down the math behind this:

  • After-Repair Value (ARV): The projected sale price of the home after renovations.

  • Cost of Repairs: The full cost of bringing the home to market standards. This isn't just cosmetic; it includes everything from new plumbing and electrical systems to a new roof or foundation work. These costs are often unpredictable and can escalate quickly once a project begins.

  • Holding Costs: The expenses incurred while the property is being repaired and waiting for a new buyer. This includes property taxes, insurance, utilities, and loan interest. These costs can add up, especially if a project faces unexpected delays.

  • Selling Costs: Once the home is renovated and ready to sell, there are real estate commissions, closing costs, and other fees associated with a traditional sale.

  • Profit Margin: The buyer's profit, which is the incentive for assuming all of the risk and effort. This profit is what allows the business to continue operating and providing a valuable service to sellers in need.


The 70% rule is a guideline that helps an investor cover these costs and ensure a reasonable return on their investment. It’s a way to mitigate the risk of hidden problems and market fluctuations that could turn a promising project into a financial loss.


Beyond the Numbers: The Intangible Value of a Quick Sale


For a seller, the true value of a cash offer often extends beyond the dollar amount. The speed and certainty of the transaction are significant benefits that a traditional sale can't always provide. For a homeowner dealing with the aftermath of a divorce, the stress of overwhelming debt, or the complex legalities of a probate or inheritance, the ability to close quickly can be invaluable.


Consider the time and effort saved:

  • No lengthy listing period: You can bypass the weeks or months of waiting for an interested buyer. This is particularly important for homes with significant issues that may deter traditional buyers.

  • No repairs or staging: You don’t have to invest your own money or time into fixing up the property. The home is purchased "as-is," which means you can leave all the deferred maintenance and major damage behind.

  • No financing contingencies: A cash offer eliminates the risk of a deal falling through due to a buyer's financing issues or a low appraisal. This certainty provides peace of mind that the deal will close as planned.

  • Simplicity and Privacy: Selling to a cash buyer avoids the need for dozens of strangers walking through your home during open houses or showings. The process is a simple, private transaction between two parties.


What Makes an Offer "Fair"?


Ultimately, a fair offer is a proposition that provides a solution to a difficult problem. It gives a seller facing a challenging situation the ability to move on quickly, without the financial burden and stress of a traditional sale. It is a value exchange: the seller gives up some of the potential market value for the speed, convenience, and certainty of a cash sale.

A fair offer is one that is transparent in its calculation and provides a clear, no-nonsense path to a successful closing. It's not about exploiting a difficult situation, but rather about providing a much-needed service to homeowners who have few other viable options.


This article is for informational purposes only and is not a sales pitch for a specific company. If you are a homeowner in the Columbia, SC area facing a difficult property situation, it is important to understand all of your options. Companies like Fish Pond Property specialize in buying homes in all conditions and circumstances, offering quick and fair solutions to sellers who need to move on.


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Fish Pond Property

Columbia, South Carolina 

Fish Pond Property is a division of Fisher Properties and Investments, LLC., an investment company that buys, renovates, and then resells properties for a profit. We make offers to homeowners based on the After Repair Value and the condition of the property. Fish Pond Property will do everything in its power to give the best possible offer to the homeowner, or to offer different solutions, so the homeowner gets the most benefit from doing business with us. Contact us today to learn more!

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© 2019-2025 Fisher Properties and Investments, LLC

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